User experience friendly :

• It is specially designed to respond according to user’s or customer’s behaviors and according to screen size, their needs, etc.
• For mobile view it is used to create a website that adjusts smoothly to different screen sizes.
• It becomes easy reach to customers and users on small devices like mobiles, tablets, etc.

SEO friendly:

• In SEO they are generally responsible for ranking at top.
• For mobile device a responsive website loads much faster as compared to a laptop or desktop.
• In SEO it is automatically increases positive user experience that in turn gives a higher ranking to the website.

Increase profit and sale:

• For small devices there is no requirement for another website.
• A responsive website is specially designed to fit all screen sizes.
• While creating website for small devices it can save time, effort, maintenance costs and development.
• It is faster to implement and easy to create.

Low maintenance:

• In various device thereis no change in content and other elements to fit.
• Managing a single website requires less cost, less maintenance, saves time, etc.

Easy to track users:

• Responsive website takes less time to load, money, saves time, save development effort of creating another website for small devices.

Disadvantages of Responsive Web Design:

Slow page loading:

• Sometimes it takes a long time to load the page and they are easy to maintain.
• It requires a lot of time to load some high-resolution images and videos.

Navigation is tough:

• It becomes difficult while maintaining the simplicity of large websites for small devices.
• Small devices have less screen size and more difficult to navigate website.

Time-consuming development:

• They are essential but take a lot of time in the development process as compared to the development time of normal websites.

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