A letter of appreciation written to a customer is a letter showing a store or company’s appreciation for the customer’s continued usage of the company’s products or services. Such letters are short letters written chiefly to establish and maintain a rapport with the consumer.
Many mega-corporations as well as smaller businesses insist on the maintenance of a good relationship with the consumer, since the entire economy is consumer-centric it is therefore considered beneficial to see to it that he is satisfied at all times.
Appreciation Letter to Customer Writing Tips:
- Begin by thanking the consumer for his membership or usage. Don’t forget to additionally thank the consumer if you know that he has been unofficially endorsing your goods and services.
- A letter of appreciation to a customer is a good way to also inform the customer of some discounts and sales that might be on in the store. This way, you get to express your gratitude and the customer comes to know of all the latest news.
- Keep the tone of the letter short. If you have a lot of sales or other related activities coming up, attach a separate brochure that will give the customer an overview of what these have to offer.
Appreciation Letter to Customer Template
From,
__________
__________
__________
__________
Date: _____ (Date on Which Letter is Written)
To,
__________
__________
__________
__________
Subject: Appreciation Letter to Customer
Dear _____(Sir or Madam),
I am sending this letter to show our gratitude towards your continued trust on our business. You have been our customer from past several years and it’s because of your continued relation that we have been a successful company with the highest sale this year.
We would like to thank you for your gesture and we are giving special gifts to some of our prestigious customers. Please drop into the outlet and collect the gift before the end of this month.
In addition to this we are also offering you discounts on many of our product range. To avail this opportunity, please visit our _____________ (What is the Trade Name of Your Business) outlets.
We are happy to serve you all these years and would like to continue this.
Thanking You
Yours truly,
Name and Signature
Appreciation Letter to Customer Sample, Email and Example/Format
Sample
From,
_______
________
______
Date-
To,
______
________
__________
Subject: Letter of appreciation
Dear Mr./Ms._______,
We at AC Corp are writing you this letter to express our gratitude and thanks for your continued endorsement and support of our brand and its product over the past four years. We also congratulate you on becoming one of our few Platinum Card Customers now!
As a Platinum Card Customer, you have the added benefit on several of our upcoming discounts and sales. We have especially attached a Platinum brochure for you to understand the schemes better. We hope you will take full of advantage of your newly acquired Platinum membership and shop at our store even more than ever!
Here’s to hoping you remain a customer of your store forever.
Take care,
Regards,
_________ [Name and designation]
Email Format
Dear Name,
I am sending this letter to show our gratitude towards your continued trust on our business. You have been our customer from past several years and it’s because of your continued relation that we have been a successful company with the highest sale this year.
We would like to thank you for your gesture and we are giving special gifts to some of our prestigious customers. Please drop into the outlet and collect the gift before the end of this month.
In addition to this we are also offering you discounts on many of our product range. To avail this opportunity, please visit our _____________ (What is the Trade Name of Your Business) outlets.
We are happy to serve you all these years and would like to continue this.
Thanking You
Yours truly,
Name and Signature.
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