Choosing a method of email marketing can come down to the objectives of the campaign.
AIDA is one of the most popular methods used in email marketing that stands for Awareness, Interest, Desire and Action. This model is based off the idea that consumers are not ready to buy until they are aware of a product, have interest in it, desire it and take action and purchase it.
The AIDA model focuses on building awareness about a product or service through email marketing messages sent to an audience. The first step is “Awareness” which builds any initial interest in your product or service with an introduction. The second step is “Interest” where prospects are encouraged to learn more by asking questions that will make them want your offer or service more. The third step is “Desire” which encourages.
Does AIDA sounds confusing? If so then try these 4 easier methods of email marketing:
Newsletters – Great for sending one time emails or status updates on a regular basis.
Newsletters are the most popular kind of email marketing and can be used for any type of business.
They are a great way to stay in touch with customers and promote your company.
Newsletters can be sent out on a regular basis to keep your company on your customers radar. You can also send out newsletters occasionally for special occasions or products that you want to promote.
Automated Emails – Mostly used for customer-service based emails such as billing reminders, password resets, etc.
Automated emails are more like messaging platforms that can be personalised with a company’s branding. They can be used for customer service purposes such as password resets, order confirmations, and billing reminders.
Promotional Emails – Allows you to send one time promotional offers, discounts and coupons sometimes followed by follow-up emails with tips and advice on how to redeem the offer or deal offered in the promotional email.
Promotional emails allow you to reach your audience with more relevant and up-to-date offers. These emails can be sent one time or at a periodic basis. And the number of people that respond well to these promotions is significantly higher than those who respond to other promotional methods.
So it’s no surprise that email marketing is a leading way for companies to promote their products, services, and content. In fact, 80% of marketers say email marketing is the most effective form of digital marketing for business growth.
Nowadays you can also use document digitization to make your physical promotional marketing methods into digital ones. Make sure to look into that to increase the uniqueness of your emails
Clickbait Email Marketing – This is very tricky since it can backfire if not done correctly but it still works really well when executed well! The best
As email marketers, we want to keep our customers happy. But what should we do if they don’t read our emails? One solution is to use clickbait email marketing to encourage them to open and read the email.
The problem with this strategy is that it can backfire if not done correctly. We need to be careful about what type of information we are asking them for and how they are rewarded for opening the email.
Conclusion
Email marketing is an art form. So if you don’t know how to do outbound email then the best way to start is to start today! Send small amount of emails and monitor the responses. That is a sure way to improve your knowledge in email marketing.