A digital marketing leader who is renown around the world, Scott Hirsch counts pay per click (PPC) and Google Ad outreach among his chief areas of expertise.
BOCA RATON, FLORIDA, July 20, 2021 – For a large number of successful modern businesses, PPC advertising is a key piece their overall marketing puzzle. Media Direct CEO Scott Hirsch stresses the wise use of PPC strategies on the leading PCC platform Google Ads.
A Brief Professional History of Media Direct CEO Scott Hirsch
Beginning his career as a “digital development evangelist” with Lens Express in 1991, Scott Hirsch worked on early Bulletin Board Systems before going on to produce exceptional results on CompuServe, Prodigy, and AOL. In the early to mid-2000s, he served as the Chief Marketing Officer of the leading data mining company Seisint.
Upon Seisint’s sale for $775 million to Anglo-Dutch publishing giant Reed Elsevier, Scott Hirsch unofficially received more than $250 million from the sale. He has served as CEO of Media Direct since founding this international provider of media solutions in 2008.
“Success in modern ecommerce is directly linked to better customer experiences,” writes Hirsch, “which means your fastest path to scaling ultimately comes down to your ability to listen to customers and adapt your marketing strategies to meet consumer demand.”
Benefits of PPC Advertising
Whether working throughout Google Ads or a competing platform, Media Direct CEO Scott Hirsch stresses the essential value of targeted PPC marketing. Quick to set up, a targeted PPC campaign can begin to produce dividends almost immediately. Delivering constant real-time feedback in the form of diverse digital analytic data, PPC also makes it incredibly easy to track progress, measure results, and refine your approach to maximize results.
In short, if you aren’t invested in PCC advertising, you are likely to fall behind your competitors in terms of both online traffic and revenue generation.
Optimizing Each Dollar Spent on Google Ads
Although he emphasizes their near universal importance, Scott Hirsch CEO acknowledges that no two Google Ads are created equal. Therefore, it is vital to ensure that you aren’t wasting money on strategies that are ineffective or unnecessary. Because you are paying for every click that your Google ad garners, your costs can easily start to skyrocket if you don’t take care.
One fundamental way to get the most out of your marketing dollar on Google Ads is to ensure that you know the difference between the various keyword types. By understanding how to best use phrase, broad, broad match, and exact modifier keywords, you can better control spending. You must also determine exactly how much to bid for each keyword you use. Overbidding or failing to use Google’s automated “Smart Bidding” strategies can lead to massive campaign inefficiencies.