The internet is used predominantly in the promotion of businesses given how easy it is for consumers to interact with the products you are selling. This interactivity is one of the best ways to win sales, so surely it is something you should focusing on when it comes to growing your business.
What Is an Interactive Website?
An interactive website design integrates software into the web page in order to engage visitors with a much more relevant and immersive experience. It is the difference between someone getting involved in your business and simply staring at a screen.
Websites can do this by asking visitors to complete specific actions. For example, on online gambling site Lucky Nuggets at www.luckynuggetcasino.com/ca/ there is the option to spin a slot as a means to get a preview into what is available on those sites. Other types of interactivity could include:
- Pressing play on a video
- Skipping an ad
- Sharing something
- Voting for something
- Playing a short game
- Answering a question
What Are the Benefits of an Interactive Website?
There are many benefits to having an interactive website. Some of these include:
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Connect with Customers in Meaningful Ways
A large percentage of consumers now expect to have a website that comes with interactive self-service components. This is because these types of services are effective when it comes to answering questions about your business and guiding the decisions consumers make as a result.
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Improve Your Conversion Rates
By engaging more with your visitors, you are able to build trust and interest. As this continues to grow, the likelihood of a visitor eventually becoming a paying customer increases, as it’s the only logical next step.
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Improve Personalization
Not only do interactions engage a customer but that interaction can also be measured. You can see who is clicking on your interactive element, where they are based and when they do it. By using this data you can learn more about your customers, which can be incredibly useful information when it comes to future marketing campaigns. You will be able to work out what works most effectively with customers and make amendments to your website and post ads based on that.
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Teach People About Your Business
It’s tough to write about your market without boring people. It’s nothing against the market you work in or the work you do, it’s just no one likes to be talked at. Unless what you do is so exciting it would make for a good short story, then people reading about it will likely have their eyes glaze over halfway through. If you use an interactive website, you won’t have this issue.
When you let people participate in something on your website, learning about what your business does becomes much more fun. Consumers want to be able to gain information before buying online so that they can have full transparency; however, they also want to gain this information in a way that stimulates them.