Although it is clear that most business functions have moved online, television arguably remains one of the most effective means of marketing and advertising. From bespoke jewelry to unique IT services, the telly is still the best way to get your message across.
Everything is moving online – or is it?
It is common knowledge that business, social life, entertainment and marketing have moved online. Online sales are booming, and the sector is predicted to see continued growth over the short, medium and long terms. It has long been predicted that the growth of mobile would make online marketing dominant, but there are several reasons why this has not been the case.
- Television has proven to be more trusted. Not only is the TV news trusted, but the associated marketing and advertising is also trusted on the television than when seen or interacted with elsewhere.
- Online click bait and pop-up advertising have caused ad fatigue.
- Online connectivity is now being used to watch television.
- The right video/television advert can use online outlets to go viral.
- Even the big tech and online firms use TV advertisements – this social approval is a massive acceptance of the fact that TV audiences are still the ones your business wants to capture.
Many a business has forgone this traditional means of advertising and has focused solely on the online aspect. This can be a business-ending mistake and this article will detail why TV is still a great place to find new business.
Traditional TV Advertising and Marketing
Firstly, television reaches most of the population in most of the countries where it is available. Yes, there are streaming and online options where advertising can be forgone, but as part of the sporting sector, in-game adverts, especially in those games with a number of breaks and a long halftime interval.
But as part of your business advertising and marketing campaign, you need to include the TV component. The Superbowl is a great example of the reach of television advertising and has been key to show the resilience of television advertising in the US as well as around the globe, with the numbers watching the game at an all-time high in the UK, Canada and Asia.
With the moves to streaming, the numbers have risen significantly and the reach of television has grown massively.
Furthermore, the internet and the explosion of the meme sector have increased the number of people watching unique and funny adverts online.
The market has changed and although the newer media forms are proving to be exceptionally reliable in growing client and customer numbers and allowing trade at all times from all places, this global online marketplace has also been assisted and supported by the constant that is television.
Be it jewelry, bespoke design or customer-specific services, it is still worth looking at television as one of the main ways to get your message out there. The manner in which you brand build and link the various marketing tools and strategies together will be key, but it is clear that television must form a critical component of this strategy if your business is to succeed.