What is Affiliate Marketing ?

What is Affiliate Marketing ?

  • Affiliate marketing is when you promote other companies’ products. When someone buys through your affiliate link, you get a commission.
  • As an affiliate, you’re a salesperson for the company. You help to make a Sale, the company rewards you.
  • The best thing about affiliate marketing is that you can do it at scale. A typical salesperson only sells products from one company.
  • As an affiliate marketer, you can promote products from many different companies and earn commissions from all of them.
 affiliate marketing

Affiliate Marketing

How does Affiliate Marketing Work ?

  • When someone clicks that link, a small file called a cookie gets stored on their device.
  • An affiliate cookie does two things:
    • It helps the merchant attribute the sale back to the right person;
    • It (usually) holds an expiration date, so you get paid even if the buyer delays their purchase.
  • Example
    • Imagine that a reader visits your post about the best winter jackets. They click on one of your affiliate links, leading them to a product on Amazon. But they realized they have to pick up their daughter from school.
    • So, they leave their house, pick up their daughter, have dinner, and then finally go back to Amazon where they find the product again.
    • Since they’re already shopping on Amazon, they decide to purchase some ski gear too.
    • Here’s the good news. Earlier, they clicked on your affiliate link and a cookie was stored on their device.
    • Because Amazon has a 24-hour cookie duration, you get compensated for both the winter jacket and ski gear-even though you didn’t promote the latter.

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