What is difference between sales and marketing ?
| Sales | Marketing |
|---|---|
| The act of transfer of ownership of a product from the manufacturer to the ultimate customer in exchange of money or any other consideration is known as Sales. |
Marketing is understanding the requirements of the customers in such a way that whenever any new product is introduced, it sells itself. |
| Sales is a Product-oriented. | Marketing is a Customer-oriented. |
| It’s Fragmented approach. | It’s Integrated approach. |
| It is focus on Company needs. | It is focus on Market needs. |
| Related to flow of goods to customers. | Related to all the activities which facilitates flow of goods to customers. |
| Short term Duration. | Long Term Duration. |
| Objective to instigate shoppers in such a way that they turn out as buyers. |
Objective to identify the needs of customers and create products to satisfy those needs. |
| One to One Relationship. | One to many Relationship. |
| The target is based on Individual or small group. | The target is based on General Public. |
| One product is created to satisfy the requirement of a customer. |
Advertisement, Sales, Research, Customer satisfaction, After sales services etc. |
| Activity related to Persons. | Activity related to Media. |
| Involves exchange of goods for adequate consideration. | Entails identifying and satisfying customer’s needs. |
| Rule is Caveat Emptor. | Rule is Caveat vendor. |
