What is role of medical representative ?




What is role of medical representative ?

MR is not just a medical representative but major thing is to build a strong relation with customers not personal just professional and generate the medical prescription (Rx) from the Doctors and also take care of retailer and stockiest ie. called MR.The main role of Medical Represntatives are,

  • Calling on Doctors with pre-determined frequency to promote, converse, recall, and sample medicine brands of the company in the assigned particular place.
  • Meeting specified number of doctors (Weekly Once) by working in a specific place.
  • Meeting retail chemists to make sure that the brands are easily available.
  • Meeting the company agreed authorized Wholesalers to make sure that sufficient stock is kept for distribution to selling chemists in his or her given place.
  • Daily Reports submit by consul persons are Drs., retailers, and etc.
  • Occasional joint working with managers, product executives for greater effectiveness of the calls.
  • Achieving assigned targets for every brand of the company
  • Attending 7 Days, 1 Month or 3 Months Sales Review.
  • Meetings to discuss target versus achievement, product promotion strategies, new launches, and future sales planning
  • Giving feedback to marketing department about competitor activities.
  • Attending regular training programs for updating medical as well as pharmacological knowledge.

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