The growth of the Indian online gambling market has been a talking point for many years. With the boom in the IT industry and the increase in disposable income levels, there has been a steady increase in the number of players in this market. The legalization and officialization of online gambling are key factors that will drive the growth of this sector.
Other factors driving this growth include increased internet penetration and profit margins. You would be curious to know which factors contribute the most toward industry growth.
We will look at these growth drivers and find out what makes them so powerful in their ability to drive the growth of this market.
Rising Online User Base
One of the major drivers for this growth is India’s increasing internet user base, which has steadily increased over the years. This can be attributed to rising incomes, improved connectivity, and fewer restrictions on mobile phone data usage compared to earlier, when mobile phones were used mainly for voice calls and SMSes. As a result, more users can now access the internet through their mobile phones leading to increased overall internet penetration rates in India over time.
Besides, there have been other positive trends, such as an increase in broadband connections and mobile data usage, which is also helping the online gambling industry grow further.
Interest in Sports Gambling
Sports betting has become popular among the youth in India due to its simplicity and easy availability through smartphone mobile apps. It allows people to bet on their favorite sports team or player and win money if they win their bets. This has led to increased sports betting websites offering users an excellent experience while placing their bets on different sports events worldwide.
Growth of Mobile Market
The growth of the mobile market is another factor that drives the growth of the online gambling industry. With smartphones becoming cheaper, more people can afford to buy them and use them as their primary or secondary device.
The increasing penetration of 4G and 5G services has contributed to the growth of the mobile market in India. With faster internet speeds, it becomes easier for people to access their favorite games on their mobile phones.
This indicates that people are accustomed to using them for various purposes, including entertainment. Mobile apps have made it easier for people to access games through smartphones and tablets compared to desktop computers or laptops, requiring more space, better connectivity, and longer battery life than handheld devices.
Ease in Online Transactions
Ease is one of the important factors driving growth in the Indian online gambling market. Many payment modes are available such as PayPal, credit card, debit card, net banking, etc.
The payment methods make it convenient for players to deposit money into their account and play games. These payment modes help players conveniently deposit money into their account and play games such as Crazy Time without hassle or delay.
Also, with increasing purchasing power, many people use their credit cards to make purchases on various e-commerce websites. This has given rise to a platform where people can easily gamble online.
High Disposable Income Among Youth
The youth population in India is increasing with each passing day, which means that more people have higher disposable incomes than before.
These young people are more aware of their rights as consumers and have higher expectations from various brands and products they use. They want everything they buy on their mobile phones to be convenient, easy, and fast — including online gambling too!
They prefer playing poker/baccarat/blackjack/roulette/bingo games through their mobile phones rather than going out to play at a casino or betting shop. Online casinos like Betway offer such convenience through their website or app interface, where you can play casino games anytime and anywhere.
The Emergence of Social Media Platforms and Sites
The emergence of social media platforms and sites has been a major driver of the growth of the Indian online gambling market.
Social media platforms have become popular due to the presence of many users who spend most of their time on these social media platforms. People have started sharing their experiences and engaging in conversations on topics such as poker rules.
The increased popularity of online gambling has also been helped by the popularity of social media sites like Facebook and Twitter, which people are using to play games and gamble online. The popularity of these sites has made it easier for gamers to find new games and participate in them at any time.
The popularity of these platforms has made them an important medium for providing entertainment to users. The emergence of sites like YouTube has also contributed to this trend, as users can now watch videos online on these sites rather than on television channels or cable networks. This has led to increased demand for video games from online gaming websites such as Playtech, Pokerstars, and 888poker, among others.
Implementation of Personalized Digital Marketing Campaigns
The implementation of personalized digital marketing campaigns will help drive the growth of this market in India.
Personalized marketing campaigns use customized messages to target specific customers based on their demographics, interests, or other personal information. These campaigns are becoming increasingly popular because they offer a more effective way for marketers to interact with their customers than traditional methods such as telemarketing or direct mailers.
Indian’s Gaming Market Will Continue to Grow
The Indian online gambling market is expected to witness positive growth over the next few years due to increasing internet penetration and the growing appeal of online-based gaming. User-friendly technology and the availability of the iGaming platforms on mobile devices will likely add further impetus to growth.