Single-page visitors are those that enter your website and leave without clicking to anywhere else on your website. This can also be described as your website’s ‘bounce rate’. If visitors bounce, it suggests that they did not find what they were looking for, or the page was not user-friendly.
A high bounce rate shows that your website visitors aren’t looking for more content on your site, converting into contacts or clicking on your calls-to-action. However, there are a variety of changes you can make to improve your website’s bounce rate and therefore, improve the success of your website.
Provide Quality Content
Your website needs to look professional. Silly things such as typos or grammatical errors can make it look juvenile and untrustworthy. Making sure everything looks perfect is essential for decreasing your website’s bounce rate. Everything matters, from the colors you use to the quality of the pictures on your site.
Here are some pointers to make sure your content is of high quality:
- Use clear headers and subheaders
- Make your content error-free
- Include a clear call-to-action
- Include obvious links to next steps
- Have a clear main message
- Tailor content to intended visitors
- Use stylish images (You can design images with graphic tools like Canva)
Attract the Right Visitors
Your bounce rate will be increased if you are attracting the wrong kind of visitors to your site. You need to use keywords that match your content and attract the right visitors, rather than a high amount that are not interested in your content. You can use an SEO services company to help attract the right visitors to your site. Other ways you can gain the right visitors is by:
- Maintaining top rankings for branded terms
- Improving the targeting of online advertising campaigns
- Creating multiple landing pages for your different buyer personas
- Writing useful meta descriptions for search engine users
Enhance Usability
Making sure your website is easy to use is key to lowering your bounce rate. If people cannot find what they are looking for, or find your website too difficult to use, they will give up and try somewhere else. Enhance your usability by using well-organized, responsive layouts that allow for quick and easy navigation, make your text readable with the use of larger fonts, white space, good color contrast, and bulleted lists.
Another way to enhance usability is to ensure that your website is compatible with all platforms, browsers, and devices. That means your website needs to be mobile-friendly too. Most people use the browser on their phone and if it does not work, they probably will not return.
Speed Up Page Load Time
Users will leave your site if the content takes too long to load – obviously increasing your bounce rate. So, make sure to do everything you can to speed up your page load time. You can try:
- Setting external links to open in a new browser window or tabs
- Use little or no self-loading multimedia content
- Place static ads to the sides
- Avoid pop-ups and self-loading multimedia ads
- Do not let ads distract from your content