Digital Marketing

Why Your Digital Marketing Strategy Needs a Storyboard

Digital Marketing

Storyboarding is the traditional method of illustrating images for a video script. Walt Disney first used the technique to create movie scenes in the 1930s for his animated films. Today, it is not limited to creating animations anymore.

Visualizers use storyboarding’s ability to create scenarios and imagine viewer reactions has benefited many industries. Storyboards follow a fictional storyline of how visitors will come to your platform and proceed with your narrative.

What Is Online Story Boarding Marketing?

Storyboarding has become an essential part of modern-day marketing strategies. It aims to create a compelling and engaging marketing campaign that successfully gets the viewer’s attention and improves engagement for a business.

Storyboards differ from regular marketing strategies because they have a casual, friendly approach. Plus, they are entertaining and visually engaging. You can use many storyboard templates to promote your digital marketing campaigns.

How Can Storyboarding Help Digital Marketers?

Digital marketing focuses heavily on visual representation for viewer engagement, and this incorporates images and videos. Studies show that 86% of businesses use video marketing because videos are an essential tool in marketing products or services.

Storytelling effectively gets the audience’s attention and improves sales of your product or services when used in content marketing. You can use the process to help you create an ideal story for your audience to get consistent attention and prompt them to take action on your CTA.

Why You Should Use Storyboarding In Your Digital Marketing Strategy

Considering how many far-reaching advantages storyboarding offers, businesses should use it to get its many benefits. Here are some primary reasons for using storyboarding in digital marketing

1.     Saves Time

Content creation is not a cut-paste effort; it takes time, planning, and work. Then there are very real chances that you will still end up revising it. But with the help of storyboarding, you can create your images and videos according to your vision.

At first, creating a storyboard seems like a cumbersome add-on making it a lengthier procedure. But in the long run, you will start to see its benefits as you will begin spending less time on edits and revisions.

2.     Share Your Vision With Your Team

Creating a marketing strategy requires teamwork. Your entire team must be on the same page before starting to work on the campaign. Storyboarding is an effective way to walk the whole team through the process in agreement.

 You can create a storyline first and then craft and share the storyboard with the team. Visuals will always help you explain better than words because our brain process visuals 60,000 times faster than text.

3.     Easier Step By Step Plan

Businesses should look for varying aspects while creating a digital marketing campaign, as thoughts and ideas can easily confuse. Storyboarding is a step-by-step visual representation of a scenario that involves understanding the audience and creating a user-friendly storyline.

Storyboarding is ideal for creating a marketing plan for your product or service. The step-by-step plan for creating a storyboard helps:

  1. Create visuals
  2. Create a script
  3. Select the order for your storyline
  4. Align the visuals with your script

How To Create A Story Board?

Creating a storyboard is not a truly difficult task; we have put down a simple yet practical guide for you to create your storyboard

1.     Create A Timeline

The structure of your storyboard is crucial for audience engagement. Take your time to create a well-planned design for your storyboard. Your event sequence should have a clear opening, problem, solution, and CTA and maintain the viewer’s attention.

2.     Focus On Crucial Events

Make sure scenes focus on important events highlighting the problems and their consequences. These senses play a vital role in driving viewers to CTA.

3.     Work On Details

Take a straightforward approach to what details are essential. Add these to include in your storyboard. Adding too many details sometimes overwhelms viewers. Study your target audience and add details according to their interest.

4.     Write A Script

Your script should align with your scenes perfectly. Use voiceovers or dialogues for a video ad, which can also help in video thumbnails.

5.     Get Help From Storyboarding Tools

Do what works best for you: create a storyboard with pen and pencils or use technology if that is available to you. Storyboarding tools benefit your digital marketing strategy. Here are some storyboard-creating tools that can help you:

  • Google Slides
  • Amazon Storyteller
  • Adobe Photoshop, InDesign, and illustrator.
  • Microsoft Powerpoint
  • Get storyboard templates online
  • Online Softwares

Conclusion

Storyboarding is only effective when you pour in multiple ideas that focus on your vision and choose the best. It provides a clear path for your digital marketing strategy; ignoring it means missing out on an excellent opportunity to market your brand.

It helps you easily define your message and purpose while keeping your viewer entertained. Moreover, it benefits your business, saves time, and generates sales. If you hadn’t considered it before, there’s no time like the present. After all, Walt Disney was the genius who used it almost a hundred years ago. You can’t deny that Disney’s magic has endured, so the process must have a value that speaks for itself. Good luck!

About the author

Venkatesan Prabu

Wikitechy Founder, Author, International Speaker, and Job Consultant. My role as the CEO of Wikitechy, I help businesses build their next generation digital platforms and help with their product innovation and growth strategy. I'm a frequent speaker at tech conferences and events.

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