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BMW Full Form - Bayerische Motoren Werke

 BayerischeMotorenWerke

Bayerische Motoren Werke

  • BMW stands for "Bayerische Motoren Werke". It's an automobile manufacturing company based in Munich, Germany. BMW produces luxury and sports cars also as motorcycles under the BMW Motorrad division.
  • The corporate also owns the Mini and Rolls-Royce brands.
  • The brand of the corporate is meant to resemble an aircraft propeller and therefore the company is famous for its tagline "Ultimate Driving Machines".
  • As of 2012, it's one of the most trusted and admired automobile manufactures besides Mercedes-Benz and Audi.

History

  • BMW was founded in 1916 by Franz Josef Popp. The corporate started with the manufacturing of aircraft engines which were utilized by the German Air Force.
  • In 1918, after First war, the corporate was forced to prevent the assembly of aircraft engines. So, in 1923, it started manufacturing motorcycles.
  • In 1929, the corporate switched to automobile manufacturing after acquiring Fahrzeugfabrik Eisenach factory. The primary car produced by BMW was named "Dixi".
  • In 1936, BMW produced 328 sports car which enjoyed incredible success and nominated as car of the century in 1999.
  • In the 1960s, the corporate produced BMW 1500, a four-cylinder sports car and BMW 2002, a two door car which was the predecessor of the BMW 3 series.
  • In the 1970s, BMW launched its 3, 5 and seven series.
  • In 1972, it's introduced a new wholly-owned subsidiary to compile its motor racing activities.
  • In 1987, it opened a plant in Regensburg to satisfy the growing demand for the BMW 3 Series model.
  • In the 1990s, it acquired British Rover Group but it had been not a profitable acquisition so BMW sold the Rover Group to PhoenixConsortium.
  • In 1994, it opened a plant in Spartanburg, South Carolina especially for the assembly of the BMW Z3 Roadster.
  • In 2000, it decided to focus solely on the BMW, MINI and Rolls-Royce Motor Cars within the international automobile market.
  • In 2001, it launched the new MINI, a premium car within the small-car segment.
  • In 2013, it released the electrical i3, an urban electric.

Today, BMW is understood for the planning and quality of its cars and is one of the foremost trusted and admired automobile manufacturer.

CEO

  • Harald Kruger joined the BMW in 1992. He has been the CEO and Chairman of the Board of Management at BMW since May 13, 2015.

Owners

  • As of 2016, Stefan Quandt and his sister, Susanne Klatten are the owners of BMW.
  • Stefan owns 29% of the shares of the corporate and Susanne owns 21% of the shares of the corporate.

BMW Features and Benefits

  • Adaptive Headlights
  • BMW Head-Up Display
  • Comfort Access System
  • Dynamic Stability Control (DSC)
  • Navigation System Professional
 Benifits

Benefits



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