USP Full Form in Computer | Full Form of USP in Computer




USP Full Form - Unique Selling Proposition

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 Unique Selling Proposition

Unique Selling Proposition

  • USP stands for Unique Selling Proposition. It’s also called unique selling point. It’s a replacement concept of selling to differentiate your product from the rest competitors. The all three words in "Unique Selling Proposition" will be described individually.
    • Unique : Choose an absolutely different approach of selling.
    • Selling : Exchanging money for service or product.
    • Proposition : Providing an offer or a proposal to shop something.
  • Now a day, in this very competitive environment, it's a USP of a company that differentiate it from others.

For Example

  • You know that Domino Pizzas is offering hot pizza delivered to your direct but 30 minutes, if the company doesn't keep its promise, it gives you the pizza - free of cost. It’s called Unique Selling Proposition. This is the strategy of Domino's pizza that attracts customers by making their sales proposition unique.
  • Some examples of products with a clear USP in the market:
    • Head & Shoulders : "You get rid of dandruff".
    • M&M's : "Melts in your mouth, not in your hand".
    • Metropolitan Life : "Get Met. It Pays." Etc.


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